B2B Integrated Promotion

This B2B company is a leading importer of German OE-quality automotive parts for the NAFTA market. For their ContiTech Timing Belt brand, the goal was to drive the “pull” side of sales. Mint developed a program targeted at installers where they registered online to get a free orange ContiTech t-shirt. People who took pictures of themselves in the shirt could upload them for a chance to win prizes.

From helicopters to NASCAR to cheerleaders on the NFL playing field, CRP has received lots of great photos — all the while raising awareness of ContiTech and capturing prospect data.