Loyalty Marketing

Domino’s has engaged Mint Advertising to communicate to their very best customers. We presented a variety of campaigns along the spectrum of why customers come back to Domino’s — either for “love” or for “money”.

Domino’s chose our “Love Letters” campaign, which arrives every few weeks in the form of exclusive personal letters with unique offers as well as corresponding pre- and post emails.

In the 2008 pilot program, the results vs. the control group showed a 100% increase in Response, Spend, and Frequency. The program is currently in nationwide distribution and is projected to expand in 2010.